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Google to pay over 300 European information publishers for content material | Media Information

The tech big signed offers with information shops in Germany, Hungary, France, Austria, the Netherlands and Eire and mentioned it’s in talks with others as properly.

Google mentioned Wednesday that it struck licensing offers with 300 information publishers in Europe in its newest effort to adjust to a not too long ago launched European Union copyright legislation.

The tech big signed the agreements with nationwide, native and specialist information publications in Germany, Hungary, France, Austria, the Netherlands and Eire and mentioned discussions with many others are ongoing.

It didn’t disclose how a lot it’s paying or give the names of the information shops.

European Union nations have been adopting into native legislation a 2019 EU directive granting publishers further rights over their content material.

The brand new legislation permits engines like google like Google to hyperlink to and use snippets of reports content material, whereas giving publishers new rights when prolonged previews are used on-line.

It doesn’t, nonetheless, specify the place the road between the 2 lies. The agreements are geared toward avoiding expensive and prolonged lawsuits over that distinction.

Google final 12 months introduced copyright offers with a number of giant German publications and a group of French information publishers.

The corporate additionally mentioned it’s rolling out a brand new device to supply licensing agreements to 1000’s of different European publishers, beginning in Germany and Hungary.

The device’s licensing presents “are primarily based on constant standards which respect the legislation and current copyright steerage, together with how typically a information web site is displayed and the way a lot advert income is generated on pages that additionally show previews of reports content material”, Sulina Connal, Google’s director of reports and publishing partnerships, mentioned in a weblog put up.

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